THE COMPANY Key Stakeholder Relationships CollaborativeOEM Relationships ▪ Consistently acknowledged as a top dealership partner by OEMs ▪ Consistent market share outperformer by region and product Enhanced CustomerRelationships ▪ Preferred consolidator of key OEMs ▪ Provides equipment solutions to leading Leading OEM Partner ▪ “One-stop-shop” industrial and construction businesses solution provider across the country ▪ Exclusive OEM ▪ Optimize customer ▪ Customers take long-term view of dealer relationships uptime relationship ▪ Multiple OEM awards ▪ Premium service ▪ Expanding product set and entry into related ▪ Leading market offerings verticals, such as engineering services, share in Alta’s regions ▪ Entrenched increases share of customer wallet relationships Blue Chip Customer Base includes Partnership with Skilled Workforce Fortune 500 Companies ▪ Recently established the Technical School Initiative ▪ Technical school partnerships ▪ Tuition reimbursement programs ▪ Fully paid tuition programs at partner schools ▪ Internship opportunities ▪ Starter tool set bonus Educational Partnerships ▪ Technical school initiative to support employee career growth ▪ Offer skilled technicians path to meaningful upward career trajectory ▪ Skilled technicians are essential to providing ▪ Key differentiator in market aftermarket parts and service ▪ Approx. half of Alta employees are skilled technicians